Meta ads
Meta ads with a clearer plan behind the spend.
The campaign, offer, creative and store all affect what happens after someone sees an ad. We review them together before deciding what needs to change.
- Objectives matched to the business goal
- Creative test briefs, scoped with you
- Your ad account stays under your control
You are probably here because
Does this sound like your week?
- ROAS dropped after you raised the budget.
- Advantage+ spends but you cannot tell what it learned.
- Meta reports sales that Shopify never received.
- Your top ad has run for six weeks and is fading.
- Ten ad sets, none of them out of the learning phase.
What we actually do
What do we actually do?
01
Signal repair
Pixel and Conversions API review, including deduplication. For COD stores we check what order data exists before proposing a delivered-order signal.
02
Account structure
Account and campaign structure matched to the business goal, with audience and exclusion planning.
03
Creative testing
Creative test briefs with a clear question, so each round tells you something useful.
04
Scaling rules
Budget changes based on evidence against the agreed metrics, not a fixed rule.
What you get
What do you get?
- Account and campaign review
- Objectives matched to the business goal
- Audience and exclusion planning
- Campaign setup or management
- Creative test briefs
- A test log of what was tried and learned
- Reporting on agreed metrics
How it runs
How long does it take?
01
Diagnose
Account, tracking and creative reviewed, with written priorities.
02
Repair the signal
Agreed measurement fixes made and tested, where the platform and data allow.
03
Rebuild and test
Agreed structure live and the first creative tests running.
04
Scale
Budget decisions based on evidence, with written reviews at agreed points.
Measurement and KPIs
What do we report, and how often?
- The business metric agreed at kickoff
- Cost per purchase by creative, from the test log
- Frequency and hook rate on top-spending ads
- Event setup checks in Meta Events Manager
- Reports at the frequency agreed in the scope
Examples
Can we show you how this would work for you?
Client examples will be published when approved for sharing. In a free preliminary diagnosis we look at your business, marketing and website and explain where we would start.
When this is not the answer
When should you not buy this?
- Your budget cannot yet support a meaningful test. A focused review may be a better first step.
- Your product is not yet selling organically at all. Test the offer before scaling ads.
- You only want someone to press buttons. Results also depend on the creative, the offer and the page.
Ad platform
Meta Ads Manager
Where the campaigns run, always in your Business Manager.
Server-side tracking
Stape
Conversions API without a developer.
Creative analytics
Motion
Spotting fatigue before it shows in CPA.
FAQ
What do buyers ask about Meta ads?
What does a Meta ads agency do?
It plans, sets up and improves Facebook and Instagram campaigns: structure, audiences, budgets, creative test briefs and reporting. We agree the business metric at the start rather than judging on reach or clicks.
How much does Meta ads management cost?
The fee is set by the agreed scope after a free preliminary diagnosis. Advertising spend is paid directly to the platforms, and third-party costs are listed separately in the proposal.
Why did my Meta ROAS drop?
There are several possible causes: measurement changes, tired creative, the offer, the landing page or the account structure. We check the evidence before changing campaigns.
Do you use Advantage+ shopping campaigns?
Where the account, data and goal suit them. We check current platform requirements first and keep a way to learn which creative is working.
How do Meta ads work for cash-on-delivery stores?
Placed orders, confirmed orders and completed sales are different stages. We review what can be measured and connected before proposing a delivered-order signal. Platform access, consent, event design and order data determine what is possible.
How much should we spend?
The budget depends on the offer, market, margins and the amount the business can afford to learn with. We discuss a focused starting scope rather than applying one global minimum.
Do you guarantee ROAS or an EMQ score?
No. We agree goals and explain what we can influence. Demand, pricing, competition, stock and delivery also affect the result.
Do we keep our ad account and pixel?
Yes. Your accounts stay in your Business Manager, and we work with the access you grant for the agreed work.
Next step
Discuss your Meta campaigns.
A free preliminary review of your business, marketing and website, with suggested priorities for what to tackle next.
No obligation. We’ll contact you about the next step.