Social media marketing
Give your social presence a clear job.
Social content should help people understand the brand, see the product and know what to do next. We plan around those jobs rather than filling a calendar for its own sake.
- Content planned around clear jobs
- Organic and paid planned together
- Reviewed against useful signals
You are probably here because
Does this sound like your week?
- You post every day but it does not show up in sales.
- Content is planned a week at a time, by whoever has time.
- Comments and messages wait days for a reply.
- Organic and paid social are run by teams that never talk.
- Every platform gets the same post, resized.
The problem
Why does social media not turn into sales?
It is easy to treat social as a posting schedule. Content gets made because the calendar is empty, not because it helps someone understand the product, and paid social runs on a different brief.
We plan content themes and paid support around the same message, so posts and ads tell the same story.
In this family
6 services
What does social media marketing include?
Use one part or all of them. The free diagnosis tells you where to start.
Planning
Content planning
A monthly plan built around launches, offers and the questions buyers ask.
Design
Social media design
Posts, carousels, stories and short video made for each platform, in your brand.
Community
Community management
Community replies and customer questions, included only when separately defined.
Creators
Creator and UGC content
Creator briefs. Creator outreach and usage rights are included only when separately defined.
Explore
Reporting
Social reporting
A review of the agreed signals, linked to traffic and enquiries where measurable.
What you get
What can the scope include?
- Content themes
- Monthly planning
- Captions
- Agreed asset formats
- Publishing support
- A review to plan the next month
How the work runs
How does the work run?
01
Diagnose
Your channels, content and paid social reviewed in a free diagnosis.
02
Plan
Audience, message, content pillars and a first monthly calendar.
03
Produce
Agreed content made, approved by one feedback contact and scheduled.
04
Learn
What the signals show shapes the next month’s plan.
What this cannot fix on its own
What can this not fix on its own?
- An offer people do not want. Better content only makes that clearer.
- A slow or confusing store. Social can bring people to the page, not make them buy on it.
- Results in a week. Organic social usually builds over months.
Examples
Can we show you how this would work for you?
Client examples will be published when approved for sharing. In a free preliminary diagnosis we look at your business, marketing and website and explain where we would start.
FAQ
What do brands ask about social media marketing?
What is social media marketing?
It is planning and publishing content that helps people understand the brand, see the product and know what to do next. The scope can cover themes, monthly planning, captions, agreed formats and publishing support.
How is this different from paid social?
Paid social is the advertising part. Social media marketing also covers the content, the community and the creators. We plan them together so the ads and the posts tell the same story.
Which platforms do you work on?
We agree the platforms in the scope, chosen by where your audience spends time and what you can supply. Fewer platforms done well usually beats many done thinly.
Do you make the content?
We plan it and produce the agreed formats. AI can help with versions and first drafts; people review everything before it goes out. Filming and photography are scoped separately.
Do you manage comments and messages?
Only when separately defined. Community replies and customer support need agreed hours, rules and a hand-over to your team.
Can you guarantee followers?
We define useful content and review appropriate signals. Reach and follower growth depend on more than posting frequency, so we do not guarantee them.
How much does it cost?
The fee is set by the agreed scope after a free preliminary diagnosis. Advertising spend is paid directly to the platforms, and third-party costs are listed separately in the proposal.
Next step
Discuss your content needs.
A free preliminary review of your business, marketing and website, with suggested priorities for what to tackle next.
No obligation. We’ll contact you about the next step.