Tools library · AI tools

By task

Useful AI starts with a useful task.

Writing a first draft, exploring creative directions or organising a report are different jobs. Start with the work you need done, then compare the tools that support it.

How we review

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AI assistant

Claude

Used for: research and writing: long documents and analysis

Guide in preparation · Official website

AI assistant

ChatGPT

Used for: research and writing: briefs and first drafts

Guide in preparation · Official website

AI search

Perplexity

Used for: research with cited sources

Guide in preparation · Official website

AI image

Midjourney

Used for: images: concept exploration and moodboards

Guide in preparation · Official website

AI video

Runway

Used for: video: draft motion and edits

Guide in preparation · Official website

Automation

Zapier

Used for: workflows: connecting steps between tools

Guide in preparation · Official website

FAQ

What should you compare?

Which AI tools are worth paying for?

Start with the task. Output quality for your task, ease of use, editing control, team access, data handling and total cost matter more than one impressive demo. Extra subscriptions rarely pay back without a defined workflow.

Can AI write our ads?

It can help with first drafts and variations. Check factual claims, product details and tone before anything runs, and keep a person who knows the buyer responsible for the final version.

Is AI image generation safe for ads?

Use it to explore concepts and create draft assets. Check product accuracy, permissions and suitability before commercial use; anything that misrepresents the product is a problem.

How are these entries researched?

Each guide states its evidence basis: hands-on use, vendor research or community feedback, with a review date. Entries without a published guide link to the official website.

Do AI tools replace an agency?

They can save some hours, not judgement. Plan permissions, error handling and human review for important actions.

Do you use these tools yourselves?

Some, for specific tasks. Each guide says whether it is based on hands-on use.

Are these affiliate links?

Some links may be affiliate links. If you purchase through one, BLITZ Campaign may earn a commission. Relevant pages identify the relationship.

How current is the information?

AI tools change quickly. Each guide shows its review date, and the vendor is the final source for current prices and features.

Next step

Browse published AI guides, or find a workflow worth improving.

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