Paid social
Social campaigns built around a useful message.
A placement is only part of the decision. The audience needs a clear reason to notice, understand and act on your offer.
- Platform fit assessed first
- Creative briefs for each placement
- Your accounts stay under your control
Ways to work
Which platform should you start on?
01
Meta: Facebook and Instagram
Our main social advertising platform: objectives, audiences, placements and creative tests planned around your offer.
02
TikTok ads
Considered where your audience is active and you can supply suitable video. Scoped after we confirm the fit and production needs.
03
Snapchat ads
Considered where your audience uses it. Scoped after we confirm the fit and production needs.
What you get
What do you get?
- Platform-fit assessment
- Placement and format planning
- Campaign objectives
- Creative briefs
- Audience and exclusion planning
- Results review on agreed metrics
How it runs
How long does it take?
01
Diagnose
Current platforms, creative and tracking reviewed.
02
Set up
Measurement and creative requirements agreed for each platform in scope.
03
Test
Creative tests run against a clear learning question.
04
Review
Budget decisions based on evidence against the agreed metrics.
Examples
Can we show you how this would work for you?
Client examples will be published when approved for sharing. In a free preliminary diagnosis we look at your business, marketing and website and explain where we would start.
When this is not the answer
When should you not buy this?
- You need people actively searching for a solution. Start with Google ads.
- You cannot yet supply or approve the creative a platform needs. Start with the brief and production plan.
FAQ
What do buyers ask about paid social?
What is paid social advertising?
Paid social is advertising on social platforms, planned and measured against a business goal such as purchases or qualified enquiries rather than likes or follows.
Should we advertise on every platform?
Start with the channel your audience and budget can support. Broader coverage is useful only when the work and measurement are ready.
Which platforms do you cover?
Meta is our main social advertising platform. Other platforms are scoped on request, once we confirm the audience fit and the production and operating requirements.
How much creative does paid social need?
It depends on the platform, placements, budget and what you want to learn. The proposal defines concepts, variations and revision rounds.
Can you use our influencers’ content?
Possibly. Running a creator’s content as advertising needs their permission, agreed usage rights and the platform’s requirements to be met first.
What does paid social cost?
The fee is set by the agreed scope after a free preliminary diagnosis. Advertising spend is paid directly to the platforms, and third-party costs are listed separately in the proposal.
How do you report across platforms?
Against the business metrics agreed at kickoff, at the agreed frequency. Where your store data allows, we compare it with each platform’s own reporting.
Do you work in other languages?
Discuss the language requirements in your brief. We confirm delivery arrangements before work begins.
Next step
Plan your paid-social scope.
A free preliminary review of your business, marketing and website, with suggested priorities for what to tackle next.
No obligation. We’ll contact you about the next step.