Google ads
Meet people when they are looking for what you sell.
Search intent matters. We plan Google advertising around the questions, products or services your customers are actively looking for, and the page they reach next.
- Planned around search intent
- Search terms reviewed in the agreed scope
- Your ad account stays under your control
You are probably here because
Does this sound like your week?
- Performance Max spends but you cannot see where.
- Branded search is taking credit for sales you would have made anyway.
- Cost per lead rose while lead quality fell.
- Shopping ads push low-margin products.
- Conversions in Google Ads do not match your CRM.
What we actually do
What do we actually do?
01
Conversion set-up
Conversion measurement checks, including enhanced conversions or CRM imports where the setup and data allow.
02
Search structure
Campaigns organised by search intent, with search-term and negative-keyword reviews.
03
Shopping and PMax
Shopping and Performance Max scoped where relevant and eligible, with product-feed work where required.
04
Landing-page match
Landing-page recommendations so each important search reaches a page that answers it.
What you get
What do you get?
- Search-intent and query review
- Campaign and account structure
- Relevant ad copy
- Landing-page recommendations
- Conversion measurement checks
- Budget and performance review
How it runs
How long does it take?
01
Audit
Conversions, structure, feed and search terms reviewed.
02
Fix tracking
Conversion measurement checked and agreed fixes made.
03
Rebuild
Campaign structure and any agreed feed work completed.
04
Optimise
Search-term work and reviews at the agreed points.
Measurement and KPIs
What do we report, and how often?
- The business metric agreed at kickoff, such as cost per sale or qualified enquiry
- Share of spend on brand vs non-brand terms
- Impression share on core category terms
- Lead quality from your CRM, where it is available
Examples
Can we show you how this would work for you?
Client examples will be published when approved for sharing. In a free preliminary diagnosis we look at your business, marketing and website and explain where we would start.
When this is not the answer
When should you not buy this?
- Nobody searches for what you sell yet. Building demand elsewhere may need to come first.
- You cannot track leads past the form. Fix CRM tracking before scaling spend.
Ad platform
Google Ads
Search, Shopping, YouTube and Performance Max.
Product feeds
Google Merchant Center
Where Shopping performance is won or lost.
Analytics
GA4
Cross-checking Google’s own conversion numbers.
FAQ
What do buyers ask about Google ads?
What does Google ads management include?
It depends on the agreed scope. Typically: search-intent review, campaign structure, ad copy, landing-page recommendations, conversion measurement checks and budget and performance review. Shopping and feed work are scoped where relevant.
How much does a Google ads agency cost?
The fee is set by the agreed scope after a free preliminary diagnosis. Advertising spend is paid directly to the platforms, and third-party costs are listed separately in the proposal.
Is Performance Max worth using?
It depends on the account, the feed and the conversion data. We do not assume that one campaign type suits every account; we review the available reports before recommending it.
Should we bid on our own brand name?
Sometimes. It depends on competition for your name and what the brand campaign adds. We report brand and non-brand separately so brand clicks do not flatter overall performance.
How do you measure B2B lead quality?
Where your CRM and setup allow, by importing qualified stages back into Google Ads, so campaigns can learn from qualified enquiries rather than form fills alone.
How long until results improve?
It depends on the starting point, the budget and the data available. We agree review points in the scope. More traffic does not automatically mean better performance, so we look at the quality of enquiries or sales.
Do you run other search platforms?
Google is our main search platform. Other platforms can be discussed and are scoped only where they suit your audience.
Who owns the Google Ads account?
You do. We work inside your account with the access you grant, and all campaigns, data and history stay with you.
Next step
Review your Google Ads priorities.
A free preliminary review of your business, marketing and website, with suggested priorities for what to tackle next.
No obligation. We’ll contact you about the next step.