Fix paid media performance
Spending on ads, but unsure what needs fixing?
A weaker result may come from the offer, creative, traffic quality, measurement or what happens on the website. We review the available picture before recommending changes.
- Tracking, creative and page checked together
- Evidence before budget changes
- No forced retainer
Symptoms
Does this sound like your account?
- ROAS has fallen and nobody can say why
- Meta reports sales your Shopify dashboard does not
- Winning ads stop working within a week
- CPM rising while CTR falls
- More budget buys fewer orders
- Explanations stop at “the algorithm is learning”
Root causes
What could be causing it?
Possible causes to check. The order depends on the evidence in your account.
01
Broken or partial tracking
Pixel without Conversions API, duplicate events or COD orders counted at checkout, so the platform optimises for the wrong buyer.
02
Creative fatigue
A few ads carrying most of the spend, rising frequency and no new ideas for a while.
03
Landing-page leak
Slow mobile pages, a price that is hard to find, or an offer that does not match the ad.
04
Account structure
Too many ad sets splitting the budget, so nothing leaves the learning phase.
What we check
What do we check?
Goal and sales definition, recent business and advertising changes, offer and margins, creative, the page journey, measurement quality, and team approval and fulfilment capacity.
01
Read the signal
Compare platform results with store and, where relevant, courier data, using the information available.
02
Read the creative
Rank ads by spend, frequency and hook rate; find where fatigue started.
03
Read the page
Open the top ads on a phone and check how quickly the price and offer become clear.
04
Rank the leaks
Written priorities, with the suggested next step and who would own it.
The fix
What happens next?
01
Free preliminary review
A free preliminary review identifies priorities.
02
Scoped account work
Deeper account work, such as measurement repairs, is scoped and quoted separately.
03
Implementation
Agreed structure, creative and page changes, with quantities defined in the proposal.
04
Review
Budget decisions based on evidence, with written reviews at agreed points. Ongoing management is scoped separately.
Services in this solution
3 services
Which teams are involved?
Performance marketing
Meta and Google ads
Structure, audiences and budget planned against agreed goals.
Explore
Analytics and tracking
GA4, GTM and Conversions API
Event review so the platforms receive the right signals, where possible.
Explore
Examples
Can we show you how this would work for you?
Client examples will be published when approved for sharing. In a free preliminary diagnosis we look at your business, marketing and website and explain where we would start.
What you get
What can the scope include?
- A tracking, creative and page review
- Measurement repairs, where feasible
- Creative concepts, in agreed quantities
- Account structure changes
- Landing-page recommendations or changes
- Reporting at an agreed frequency
When this is not your problem
When is this not your problem?
- Sales fell because of stock, price or a competitor’s launch. Media changes will not fix that, and we will say so.
- Your budget cannot yet support a meaningful test. A focused review may be a better first step.
FAQ
Why is my ROAS dropping?
Why is my ROAS dropping?
There are several possible causes: measurement changes, tired creative, the landing page, the offer, demand, or a structure that splits budget too thin. We check the evidence before changing campaigns.
How long does the fix take?
It depends on the cause and the scope. We agree review points rather than promise a recovery date.
Will you increase our budget?
Only when the evidence supports it. We agree how budget decisions are made in the scope.
Do you need access to our ad accounts?
Not for the free review. If scoped work needs access, we ask for suitable roles through invitations. You stay the owner and can remove access at any time.
What if the problem is the product or price?
We will say so, with the evidence. Media changes cannot rescue an offer the market does not want at that price.
Does this work for cash-on-delivery stores?
Yes. Placed orders and completed sales are different stages; we review what can be measured before proposing a delivered-order signal.
Do you make new creative?
Only when it is in scope. Concepts, formats and quantities are agreed in the proposal.
What does it cost?
The fee is set by the agreed scope after a free preliminary diagnosis. Advertising spend is paid directly to the platforms, and third-party costs are listed separately in the proposal.
What if ROAS does not improve?
We review the results against the agreed goals at the agreed points, explain what we learned, and you decide the next step. There is no guarantee of a particular ROAS.
Next step
Request a campaign diagnosis.
A free preliminary review of your business, marketing and website, with suggested priorities for what to tackle next.
No obligation. We’ll contact you about the next step.