BLITZ Campaign Blog
Growth, creative and tech, explained clearly.
Practical explanations on campaigns, ecommerce, measurement and AI workflows: useful guides to help you understand the work and the next decision.
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Why is my ROAS falling? Possible causes, and what to check first.
ROAS can fall for several reasons: measurement changes, tired creative, the landing page, the offer or demand. Check the evidence before changing bids or budget.
Why a ROAS of 4 can still lose money
A reported return on ad spend can look healthy while the business loses money because ROAS ignores gross margin, discounts, fulfilment, returns, payment costs, agency or…
How to calculate a useful break-even CAC
A useful break-even customer acquisition cost is the contribution a new customer can generate inside an agreed payback window, not simply average order value multiplied by…
When increasing Meta budget makes performance worse
Increasing budget can worsen efficiency when the campaign has already captured the easiest demand, creative cannot support broader delivery, measurement overstates incremental sales or the website…
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