Service area: Performance marketing
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Understand Meta campaigns for a COD business.
A proposed programme on Meta campaign structure, creative planning and the difference between placed orders and completed sales. Register interest; details are being prepared.
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Why is my ROAS falling? Possible causes, and what to check first.
ROAS can fall for several reasons: measurement changes, tired creative, the landing page, the offer or demand. Check the evidence before changing bids or…
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Why a ROAS of 4 can still lose money
A reported return on ad spend can look healthy while the business loses money because ROAS ignores gross margin, discounts, fulfilment, returns, payment costs,…
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How to calculate a useful break-even CAC
A useful break-even customer acquisition cost is the contribution a new customer can generate inside an agreed payback window, not simply average order value…
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When increasing Meta budget makes performance worse
Increasing budget can worsen efficiency when the campaign has already captured the easiest demand, creative cannot support broader delivery, measurement overstates incremental sales or…
Next step
Find the constraint before you buy more traffic.
A free preliminary review of your business, marketing and website, with suggested priorities for what to tackle next.
No obligation. We’ll contact you about the next step.