Launch a brand
Launch with the pieces speaking to each other.
A product, a website and an ad account need a shared plan. We help identify what must be ready before you ask people to buy. Pre-launch brands are welcome to start with a preliminary conversation.
- Offer, store and campaigns in one plan
- Measurement planned before launch
- A realistic test budget
Symptoms
Does this sound like you?
- You have a product but no brand system yet
- The designer, developer and media buyer have never spoken
- Launch date is fixed but the store is not ready
- Nobody has set a first-90-day target
- You are launching into a market you have not sold in before
Root causes
What do we check?
01
Sequenced handoffs
Identity, store and ads built by different teams one after another, so each inherits the last one’s gaps.
02
No launch metric
Launches judged on likes and reach instead of first orders and cost per order.
03
Tracking added late
The first weeks of data are lost because tracking was set up after launch.
04
One creative idea
A single launch campaign with no tests, so nothing is learned when it underperforms.
The fix
What happens next?
01
Audience and offer
Audience, offer and product information, and the messages to test first.
02
Store or landing page
The store or landing page, payment and delivery arrangements, and measurement.
03
Creative
Distinct concepts for the first tests, in agreed quantities.
04
Launch and learn
An agreed launch scope and schedule based on the required inputs, with review points.
Services in this solution
3 services
Which teams are involved?
Creative and brand
Brand strategy and identity
Positioning and messages that work in campaigns.
Explore
Examples
Can we show you how this would work for you?
Client examples will be published when approved for sharing. In a free preliminary diagnosis we look at your business, marketing and website and explain where we would start.
When this is not your problem
When is this not your problem?
- You only need a logo: a brand identity project on its own is the better fit.
- You have no budget for testing yet. Start with the offer, store and a realistic plan.
FAQ
How do you launch a D2C brand?
How do you launch a direct-to-consumer brand?
Decide the audience, offer and first messages, prepare the store or landing page with measurement and payment and delivery arrangements, then test distinct ideas with a realistic budget.
How long does a brand launch take?
It depends on the inputs and dependencies. We agree a launch scope and schedule once they are known.
How much should we spend on launch ads?
It depends on the offer, market, margins and how much you can afford to learn with. We discuss a realistic test budget rather than one universal minimum.
Can you launch in a new country?
We review audience, localisation, payment and delivery requirements first, and confirm what can be scoped. Language requirements are discussed in the brief.
Do you name brands?
Naming can be discussed and scoped separately. Trademark checks belong with your lawyer.
When will we see first sales?
We do not promise a first-sale date. The plan sets review points once campaigns are live.
What if the launch underperforms?
Testing distinct ideas helps you learn what to change. We review the evidence and agree the next step.
What does it cost?
The fee is set by the agreed scope after a free preliminary diagnosis. Advertising spend is paid directly to the platforms, and third-party costs are listed separately in the proposal.
Next step
Plan the first stage.
A free preliminary review of your business, marketing and website, with suggested priorities for what to tackle next.
No obligation. We’ll contact you about the next step.