Definition
Advantage+ is Meta’s automated campaign type that sets audiences and placements for you.
Category: Paid media · Updated 1 Oct 2026 · BLITZ Campaign editorial
When should you use Advantage+?
When the account has clean conversion tracking and enough conversions for the system to learn. Check Meta’s current guidance for the requirements.
What is the risk?
Less control over who sees the ads; with weak tracking it can scale the wrong buyers. Pair it with a separate creative test campaign.