BLITZ Campaign
Commerce & Martech
Traffic growth can hide a conversion problem
More sessions can produce more orders while the customer journey becomes less effective. Looking only at total revenue can hide falling conversion quality, weaker intent or a mobile experience that loses the marginal visitor.
Why GA4 and ad platforms disagree
GA4 and advertising platforms disagree because they observe different events, identify people differently and apply different attribution rules. The goal is not to force identical totals; it is to understand each system well enough to make a defensible decision.