Klaviyo alternatives, by what you need instead.

Alternatives to Klaviyo for different email and ecommerce needs, with the setup trade-offs to check before choosing.

Quick picks

Which alternative fits your situation?

If you needConsiderCheck
Ecommerce email and SMS flows with simpler setupOmnisendFlows and segments you need; price at your list size
A tool built into your store’s adminShopify EmailAutomation depth; sending limits on your plan
Large lists where cost is the main concernBrevoHow pricing is calculated; store data sync
Newsletters for a non-ecommerce businessMailchimpEcommerce features if you sell online
A shortlist by need, based on official product information. Not a ranking; check each vendor for current plans.

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01 · If you want similar ecommerce flows

Omnisend

Ecommerce email and SMS with pre-built flows.

Check: the segments you need and the price at your list size.

02 · If you want something built in

Shopify Email

Built into the Shopify admin.

Check: automation depth and sending limits on your plan.

03 · If list size drives the cost

Brevo

Email, SMS and other channels in one platform.

Check: how pricing is calculated and what store data syncs.

04 · If you mainly send newsletters

Mailchimp

A widely used email marketing platform.

Check: ecommerce flows and segmentation if you sell online.

05 · Also consider

Drip

Email marketing with visual workflows for ecommerce.

Check: pricing at your list size and the integrations you need.

FAQ

Questions about Klaviyo alternatives

What is the best alternative to Klaviyo?

There is no single best alternative. It depends on what you need instead: simpler setup, lower cost at your list size, or a different kind of email.

Is there a free Klaviyo alternative?

Some tools offer free plans or allowances. Check each vendor’s current plan limits.

Why do people leave Klaviyo?

Common reasons include cost as the list grows, or needing fewer features. Check whether either applies to you.

How hard is it to switch?

Lists and templates can usually be moved, with consent status preserved; flows typically need rebuilding.

Should I switch at all?

Only if another tool covers what you use at a better total cost, including the time to rebuild flows.

Are these affiliate links?

The vendor links on this page are plain links. If affiliate links are added, they will be identified.

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