AI search (AEO and GEO)
Answer the questions your customers actually ask.
Clear explanations help people understand your business and give search systems useful material to interpret. We focus on accurate, accessible answers rather than tricks that promise an AI citation.
- Customer-question mapping
- Consistent business facts and suitable schema
- Answers checked by someone who knows the product
You are probably here because
Does this sound like your week?
- ChatGPT recommends your competitors by name.
- AI answers describe your brand wrongly or not at all.
- Organic clicks fell even though rankings held.
- Your website says different things about you on every page.
- Your best expertise lives in sales calls, not on the site.
What we actually do
What do we actually do?
01
Question mapping
We map the questions buyers ask and, where measurement is practical, record a defined set of visibility checks.
02
Entity clarity
One consistent description of your brand across the site, schema, Google Business Profile and directories.
03
Answer-first content
Pages that answer real buyer questions clearly, with accurate facts and sources.
04
Crawler access
robots.txt, CDN and security rules checked so AI crawlers can actually read your site.
What you get
What do you get?
- Customer-question mapping
- Answer-focused page improvements
- Source and entity consistency
- Suitable structured data
- Crawler access check
- A defined set of visibility checks, where practical
How it runs
How long does it take?
01
Baseline
Questions agreed; visibility checks defined where practical.
02
Fix the basics
Crawler access, entity description, schema.
03
Publish
Answer-focused content and FAQ improvements, as agreed.
04
Track
Visibility and referral traffic reviewed where measurable.
Measurement and KPIs
What do we report, and how often?
- Mentions for the agreed question set, where checking is practical
- AI referral sessions from chatgpt.com, perplexity.ai, gemini.google.com and claude.ai in GA4
- Organic leads to service pages
- Crawl frequency of AI bots in server logs, where available
Examples
Can we show you how this would work for you?
Client examples will be published when approved for sharing. In a free preliminary diagnosis we look at your business, marketing and website and explain where we would start.
When this is not the answer
When should you not buy this?
- Guaranteed mentions: no one controls what AI systems say.
- A site with no expertise to share: engines cite substance, not formatting tricks.
FAQ
What do buyers ask about AI search?
What is AI search optimisation?
AI search optimisation is the work of making your brand easy for AI answer engines to understand, trust and quote: through consistent entity information, structured data, crawlable pages and specific, sourced answers to the questions buyers ask.
What is the difference between AEO, GEO and SEO?
SEO earns rankings in search results. AEO (answer engine optimisation) and GEO (generative engine optimisation) earn citations inside AI-generated answers. They share foundations, but AI engines reward specific, quotable answers more than keyword coverage.
How do I get my brand mentioned by ChatGPT?
There is no guaranteed method. Make sure your site can be crawled, describe the business consistently, publish accurate answers to real questions and be useful enough for others to reference.
Can you guarantee we appear in AI answers?
No. Nobody controls AI outputs. Where it is practical, we review a defined set of checks so you can see whether visibility changes.
Do AI engines use schema markup?
Structured data can help search systems understand a page. We treat it as groundwork, not a ranking mechanism.
Is a special file enough?
No. No single file or markup choice guarantees discovery. Files such as llms.txt are optional extras, not a ranking mechanism.
How long does it take?
Fixes can be made in the agreed scope; any change in visibility depends on systems we do not control and usually takes longer.
How do you measure AI referral traffic?
In GA4 we can isolate sessions referred by AI assistants, where they pass referral data. Treat the numbers as indicative.
Next step
Review your answer-focused content.
A free preliminary review of your business, marketing and website, with suggested priorities for what to tackle next.
No obligation. We’ll contact you about the next step.