Industries
Growth problems look different in every category.
Margins, buying cycles, peak seasons and ad rules change what customers need to know and what we check first. Fuller pages for each category are being prepared.
Categories
8 industries
Category changes what customers need to know.
Ecommerce and Shopify
Online stores on Shopify and other platforms.
What we check first: Product clarity, mobile buying, checkout and the difference between placed orders and completed sales.
Fashion and apparel
Clothing, modest wear and footwear labels with seasonal drops.
What we check first: Sizing, fit, delivery and exchanges, supported by useful product imagery and a realistic launch calendar.
Shopify for fashion brands
Beauty and personal care
Skincare, haircare, fragrance and cosmetics brands.
What we check first: Shade, scent, product use and suitable claims that help a customer choose with more confidence.
See beauty priorities
Food and beverage
Coffee, snacks, meal kits and restaurants that deliver.
What we check first: Repeat orders and subscriptions, delivery areas, and offers that do not train customers to wait for a discount.
Consumer electronics
Phone, accessory and appliance retailers.
What we check first: Product feeds for Shopping and Performance Max, price comparison pressure, and tracking that matches real orders.
Retail
Multi-branch retailers selling online and in store.
What we check first: Online orders versus store visits, cash-on-delivery stages, and what the reports can and cannot show about cause.
SaaS and B2B
Software and service companies that sell through a demo or a call.
What we check first: Lead quality over lead volume, tracking past the form into the CRM, and search terms that bring buyers.
Automotive
Dealers, car care and accessories brands.
What we check first: Lead forms that sales teams actually follow up, local search, and inventory feeds for paid search.
Category not listed? Start from the problem instead
Budgets
Where does budget usually get wasted?
The category changes the details. These four issues are common across many accounts.
01
Optimising for the wrong event
Campaigns learn from add-to-carts or placed orders when the business is paid on delivered orders or qualified leads.
02
Scaling creative that has already tired
Budget goes up on ads people have seen five times. Cost per result rises and the platform gets the blame.
03
Sending paid traffic to a slow page
A store that takes seconds to load on mobile turns good clicks into bounces before the offer is seen.
04
Trusting numbers that disagree
Meta, Google, GA4 and the store report different totals for legitimate reasons, and decisions get made on whichever number looks best.
FAQ
What do brands ask about industries?
Do you only work in these categories?
No. Share your business and we will assess fit.
Why does industry matter for paid media?
Margins, return rates, ad policy and buying cycles change which KPI to optimise and how fast creative tires. A beauty brand and a SaaS company need very different targets from the same platform.
Do you work with competitors in the same category?
Any conflict or exclusivity arrangement is discussed before work begins.
Can you handle regulated categories?
We review the requirements and confirm what can be scoped. Claims must be supported, and specialist review may be needed.
Do you have benchmarks for my category?
We discuss relevant considerations. No benchmark is presented as client data without permission and evidence.
Which industries do you not take on?
Gambling, tobacco, weapons and anything the ad platforms prohibit.
Is pricing different by industry?
No. Fees are set by scope. Regulated categories may add a review step.
Do you work with marketplaces as well as own stores?
Marketplace advertising is subject to a separate capability and scoping discussion.
Next step
Tell us about your category.
A free preliminary review of your business, marketing and website, with suggested priorities for what to tackle next.
No obligation. We’ll contact you about the next step.