Definition
Event match quality is Meta’s 0 to 10 score for how well your events can be matched to real users.
Category: Tracking · Updated 1 Oct 2026 · BLITZ Campaign editorial
How do you improve EMQ?
Send hashed email, phone and other customer parameters with server events, consistently.
What is a good EMQ?
Higher scores suggest better matching, but the score alone does not prove accurate attribution or better sales.