Definition
Average order value is total revenue divided by the number of orders in a period.
Category: Commerce · Updated 1 Oct 2026 · BLITZ Campaign editorial
How do you calculate AOV?
AOV = revenue ÷ orders for the same period and channel. Exclude refunds and cancelled COD orders for a true figure.
Why does AOV matter?
A higher AOV lets you afford a higher cost per acquisition. Bundles, thresholds for free delivery and cross-sells are the usual levers.