Campaign Index
Choose the campaign by the job it needs to do.
A practical introduction to campaign approaches: what each is for, what to prepare and what to watch. Published guides are linked; topics still in preparation are clearly labelled.
Educational topics, not a list of services
01
12 topics
Twelve campaign jobs. One guide each, as they are ready.
Pick by what you need the campaign to do: learn, acquire, convert or retain. These are educational topics, not a claim that BLITZ Campaign delivers every type today.
01
Creative testing
Compare distinct ideas, not just resized assets. Prepare a test brief and decide what you want to learn.
02
Product launch
Introduce a clear product offer with a workable store and fulfilment plan.
03
Seasonal campaign
Coordinate stock, promotion, content and delivery around the buying period.
04
Prospecting
Reach potential customers beyond your existing audience with a suitable offer and creative.
05
Retargeting
Re-engage interested visitors with useful information and suitable exclusions.
06
Catalogue sales
Use an accurate product feed and relevant product destinations.
07
Lead generation
Define a qualified enquiry and a follow-up process before judging volume.
08
Win-back
Give eligible previous customers a relevant reason to return.
09
Brand awareness
Set an appropriate awareness objective and explain what the measurement can show.
10
Market entry
Review audience, localisation, payment and delivery requirements before launching.
11
App promotion
Define the useful action after installation and the measurement required.
12
Creator partnership ads
Agree permissions, usage and platform requirements before running a creator’s content as advertising.
02
Read it like a menu, not a manual.
01
Pick the job
Start from the goal (learn, acquire, convert or retain), not the platform.
02
Check the requirements
Each guide sets out what to prepare: offer, audience, creative, measurement and operations.
03
Read the available guide
Published guides explain the steps and common mistakes. Topics in preparation are labelled.
Attribution and corrections
How do we credit public work and correct mistakes?
01
Evidence first
Every claim about a public campaign links to an accessible source; interpretation is labelled as ours.
02
No implied authorship
We never suggest BLITZ Campaign created a campaign we analyse unless we did.
03
Corrections
Email hello@blitzcampaign.com with the entry and the correction; changes are noted at the end of the entry.
Next step
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